CURRENT / A BRAND AS FLUID AS IT’S PRODUCTS.
Bruvida came to us with a smart water bottle and nothing else. The flask was cool. It could track hydration through a hardware lid and a phone app. But they needed a way to differentiate themselves from the bazillion other bottles out there.
First we changed Bruvida’s name to Current. It signifies a new, better way to hydrate, as well as the movement of water (we’re suckers for double entendre). Then we leaned into this idea of a fluid world. A place where you never know what opportunities or obstacles will come your way, but with improved hydration you can better navigate them.
First we changed Bruvida’s name to Current. It signifies a new, better way to hydrate, as well as the movement of water (we’re suckers for double entendre). Then we leaned into this idea of a fluid world. A place where you never know what opportunities or obstacles will come your way, but with improved hydration you can better navigate them.
