OKU / CBD ENERGY
Dudes flying around on motorcycles, juicing up at a job you hate, whatever Bang is, the energy product space gets crowded with utter nonsense. So for the sustainably-minded CBD energy product Oku, we wanted to do the exact opposite. We built a brand centered around conscious energy, or the energy needed to pursue the things that matter to you. Be it fam time, hike time, gardening time, whatever time. As long as it matters to you, it matters to us.
Yep, that’s a floating monkey. He represents your conscience and Oku’s spokesperson (spokesmonkey?). He serves one purpose: to wake you up to the things that bring your life meaning and give you the energy to pursue them.
Did we mention that Oku has all-natural, simple ingredients? Well, it does. So we designed minimalist packaging that feels just as simple and natural. And in a category where products get PACKED with information, our minimalist design continues to help Oku off the shelves.